LO4: Drafts

First draft

This is the first draft which proved the concept well and needed little adjustments as it was noted the flow was nice and was a poignant and enigmatic representation of the promo. However, it was also noted that the some of the segments were too long and could be perceived to start boring the viewer. From reviewing the draft it can also be seen that the colours and grading of the piece could be improved to make for a more aesthetically pleasing visuals.

To keep the viewer engaged and add another technical element which also appeals to the conventions of the genre of documentaries a title graphic was added to support the audio. This also split up the large segments of video. The title graphic can be seen below.

Within this draft the colours were also graded and adjusted to make a consistent theme of colours through and to ensure all the shots were correctly exposed.
Second Draft


added title graphic, colour grade

Final Product

https://www.youtube.com/watch?v=0-aCZV7jL3A

LO4: Evaluation

Our promo fits the genre of a 'documentary' as it presents the this is due to it being based on real occurring events, while also including the features of interviews , pictures/film etc to present and provide a factual report on homelessness. The real life presentation of homelessness in our film and the portrayal of the growing issue in Sheffield partly presented in our promo shows how this is a documentary type product.

The editing and sound further emphasises the genre and purpose of the promo. The solum and enigmatic choice of slow paced music represents the monotony of the life of the homelessness and the slow paced editing also supports this. Within the piece crossfades are used to support this, the fade out could be seen to represent the fading of hope. The visuals are also edited to the audio to make for a professional looking and feeling promo. The whole piece was edited down to the 1 minute 46 seconds to keep it engaging throughout. Other techniques such as creative cuts and title graphics are used to also keep the viewer engaged. Below are examples of this...[Charlotte]

Below is an example of a title graphic, this was used as part of the trailer to support the narration. The text was animated to be introduced in line with the audio, a grudge background and film overlay were also added to give the distressed look to fit with theme. Evidence of this can be seen below...

As previously mentioned I had to cut the audio to the beat. We wanted to shorten the length go the music, To create the dramatic effect that correlates throughout the entire trailer. Alongside this, I had to crossfade and sync the audio. The original audio was 4 minutes long, as a convention of trailers is to be be short and attention grabbing, it was essential that we made the audio shorter to follow these conventions [Hannah]

From our feedback form our intended target audience it is clear the promo successfully intrigues the audience as a large amount intend to watch the full documentary as it interesting to them from just the promo.

The overall feel of our promo is very moving and emotional as the rough and tough life of homeless people are presented throughout the promo presenting the growth of homelessness, the conditions and political view of the issue. Including these elements in our promo has allowed the audience to feel some sort of guilt especially due to our target audience being people from the ABC1 category, which are financially much more privilege than the homeless who barely possess anything . The intense dramatic music also contributes to the overall mood created in the promo same with the beginning political dialogue/voice over which also contributed tin he intensity of the promo.[Oliver]

 As our promo based on homelessness, our promo is appeals to the audience because of its high pace editing. As this is convention of documentary trailers. We followed this convention to attract the target audiences. The purpose of a documentary is to inform and entertain the audience, from our promo we did this through the content featured in the promo. In our promo we use statistics from politicians such as Jeremy Corbin. This allies to the audience because it features content from a. political that is in the media who is an advocate for solving the homeless issues within the U.K. As the target audience who watch this will support a range of political parties, this gains the audiences attention as they want to see the appeal of the film. 

From planning we established that we were going to use techniques such as an establishing shot. This is a convention of documentary promotional videos because it sets the location for the promo.Based on LO1 we were able to meet the requirements of our promo because from our storyboards, we were able to film and match our story boards to our final promo. 

From our feedback the target audience liked the way our promo was "had cohesive editing techniques, camera angles and shot type. However the audience wanted to add in more footage of homelessness in the beginning to establish that the film is about homelessness. From this feedback we decided to add, in more footage in our promo. This was important to the final production because it connotes to the audience the topic of the film. Based on feedback, our target audience said that the audio did not match the visuals, this is why we created title graphics that match the text to the audio. This adds visual interest as the audience have to interact with the promo. This is also a technique to split up the visuals we wanted it to flow like a real documentary promotional video. 63% of our audience found the video appealing and 36% extremely appealing. Our to our targetaudeince enjoing the production by making these small changes we were able to create a promo that appear to an audience of 18+. Another problem our target audience had with our promo is that some of the footage used did not have the aesthetic appeal we wanted  From this feedback we used the warp stabiliser on some of the handheld shots. The effect this had on our final promo is that it made the footage more balanced and this added to the visuals because it made the videos look balanced. [Charlotte]

LO4: Gaining audience feedback

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We have created a survey monkey to gain feedback for our promo 'The City Of Shelter'.
https://www.surveymonkey.co.uk/r/ZKSRXTZ

We presented our promo on the screen so people were able to watch while fill out the survey.
Using survey monkey to create our survey then aloud us to view the feedback given.

From our feedback given from our promo, the improvements needed for our promo are improvement such as ;

Improvements

Although We received positive response about our title graphics. However there was a typo , which will need to be changed/ improved. Also, including more title graphics features in our promo was another improvement suggested. As our promo features many statistic from voice overs, more title graphics will be much more appropriate. 

Another feedback given was that Sheffield was not as clearly portrayed as we intended it to be. This is important as our documentary is specifiacally or portrayal and based Sheffield.

Overall, a common strength was to include and feature much more homelessness, which will fit the theme of homeless a bit more. Also, this will give our audience a much more clear and detailed presentation of what the full documentary intends to present.


Strengths 

From our feedback we gained feedback on strengths such as;

Our audience would watch our documentary form our promo. This was our intention of creating a promo in order for people to want to watch the full promo.
Also, another strength was that ur audience agreed that promo was appealing when it came to title, graphics, visuals, voice over etc. 

LO4: Audio

Adio Edit 1
On track 5 and 6, I had to cut the audio to the beat. We wanted tot shorten the length go the music, To create the dramatic effect that corrolates  throughout the entire trailer. Alongside this, I had to crossfade and sync the audio. The original audio was 4 minutes long, as a convention of trailers is to be be short and attention grabbing, it was essential that we made the audio shorter to follow these conventions

Audio Edit 2
As part of the trailer it will incorporate sound clips from parliamentary talks, to make this sound more dramatic I needed to add reverb in order to create an echo, this echo then also had to fade out in order to create a smooth transition between clips.

 This was then repeated for the other audio clips to create a range of useable segments.

Adding sound effects to reinforce the video - A pigeon sound effect was added to add more depth to the video, this audio clip was cut and trimmed whilst also increasing the pitch. See below...

The audio from interviews was adjusted and balanced using adobe premieres presets, see below...


Edit 3
In the screenshot below you can see that to create the final audio for the trailer , I added a delay on the audio. This is to create a dramatic effect. To add, it fits the music better.

Throughout this the a variety of tools were used in order to create and edit sound which ultimately fitted the conventions of the promo. The reverb and echo effects used within Adobe Audition and Premiere were added to dramatise the audio clips. The reverb created subtle echo which was further emphasised by adding an echo which carried it out and made the short clips transition smoothly. This was done to fit the conventions of a documentary promo, it is common for this style of documentary to feature short segments of audio which create a poignant and impactful message. It is also a common convention for the audio to have dramatic value, this is why a echo was added with the intention the repetition of the impactful statements is better emphasised and struck into the viewers mind, making for a memorable promo.

The use of cutting and layering audio is also a key convention of the genre of promo. It is common for similar documentary promos to layer lots of different audio tracks to create a depth of audio and a complexity which makes for a professional sounding promo. In our promo the razor tool was used to edit the audio down, the ability to edit as part of a multitrack session with Premiere was also used. This allowed me to layer different elements including the background music on top of sound effects and narration in the form of parliamentary talks. 

To further conform to the conventions of a promo I used the razor tool to condense the audio and clip the segments down into shortened two to five second segments. This resulted in a shorter more fast paced promo with a shorter overall length which is key for the promo genre to keep the audience engaged and not fully give away the plot of the film. 

LO4:Evidence of editing

Evidence of editing

//Frame Blocking Transition 

To transition between two clips I decided to use a frame blocking/ masking effect, the resulting effect was as the person walks by the frame it introduces the next clip. This involved masking frame by frame the area behind the subject till new frame is entirely revealed. Examples of the final effect and evidence of editing can be seen below...

Final clip...

Evidence....

//Timelapse segment 

For the establishing shot a time-lapse was used of the city centre, this was achieved by first increasing the speed of the four minute static shot of the city centre, reducing the clip length down to 6 seconds and giving the effect of a time lapse. To further enhance the effect and make it more aesthetically pleasing the time interpolation was set to 'Frame blending' which smoothed out the motion and gave a better looking video. In addition to this a slow zoom out was added to clip by adjusting the size and keyframes, the subtle zoom makes the product feel more professional and dynamic. 

//Editing silhouette sequence

In order to edit the interview segments first the colours were adjusted, the whites were increased whilst blacks decreased in order to create greater contrast between the subject and background. The majority of the area was then masked to remove the remaining background aside from the centre seam where the soft boxes met (this was later masked and removed when editing). 

Colour grading...

After colour grading and crop...

After masking away seam...

//Colour grading
To create a more professional looking video the colours were edited. Initially on all clips the 'Basic Corrections' were made, this involved changing things such as the exposure, highlights and shadows to correctly expose the video. From there the present LUT's were added, across the whole video only a limited number of luts were use to create a consistent and uniform look and theme, in the example below the lut 'SL GOLD HEAT' was used.

 

//Title Graphic V2(Improved)
Below is an example of a title graphic, this was used as part of the trailer to support the narration. The text was animated to be introduced in line with the audio, a grudge background and film overlay were also added to give the distressed look to fit with theme. Evidence of this can be seen below...

//Title Graphic - End credit
To round of the sequence a end card was created in Photoshop and Premiere which compiled several elements to create a dynamic and engaging title graphic. Both videos and images

//Transitions
Transitions were added between clips to create a smooth change between shots and add drama. A combination of cross fades and 'dip to black' was used.

LO4: Offline edit