Wednesday 25 October 2017

LO2: Client brief and audience requirements



Client Requirements

  30 seconds - 2 minute promo for our documentary  on the struggles homeless people face everyday and the cause of the growing issue in Sheffield. The'Sheffield City Of Shelter' promo will feature glimpses of real homeless people and real struggle. I intend for the documentary promo to give the audience a clear idea on what the documentary is really going to be about.

My overall aim is to encourage people to want to watch the full documentary after what was portrayed in the promo for people to be aware and pay more attention on this issue. The people I would like to feature in this promo documentary are real life rough sleepers. Also,I would like to show that we are getting professional views through featuring people who work in shelters and specialise in helping the homeless. This will also show the audience what the documentary will be about and shape them an idea.

The promo will give the audience an understanding of what it is the documentary is about/based on and not what occurs in the documentary in order to not give too much away 


The organisation that will be helping us through or


We would like the Promo to be clear in the fact that it is Sheffield based, about the homeless issue and the causes/solutions of this growing dilemma.

Our client has directed us to ensure the promo present the promo in a way to intrigue the audience to want to watch the entire film

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LO4: Drafts

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