Unit 15: Audio Visual Promo: LO1: Starter

LO1: Starter
What is intertextuality?
Where texts are referred or referenced to within other texts.
Intertexualit is an aspect of postmodernism

Can you think of any examples you have seen?
One example of intertextuality would be in popular television shows such as Family Guy and Simpson's.

Why is intertextuality useful for audiences?
Provide comfortable reassurance and brings a sense of enjoyment and familiarity to the audience.

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Andrew Goodwin (1992) - Dancing to distraction

Genre Characteristics

DJ Khaled - I'm the One ft. Justin Bieber, Quavo, Chance the Rapper, Lil Wayne

The video features women throughout and said models are also seen to be objectified which fits in line with Laura Mulveys theory of the male gaze.

Relationship between music and the visuals

Foo Fighters - Run

The calm visuals at the start represent the slow introduction of the music. When the heavy chorus is introduced the visuals and cuts become more frequent and hectic which represents the genre of music.

Relationship between lyrics and visuals

Post Malone - Congratulations ft. Quavo
The lyrics in the video make frequent use of the word "congratulations" this is then echoed throughout the video by the use of confetti, which is often synonymous with celebration and therefore congratulations. This idea is seen throughout the entirety of the video.

Voyeurism and notion of looking/ screens within screens

The over the shoulder shot combined with the glass and mirrors coveys a sense of voyeurism.

Star image and brand

Throughout the video the main artist is heavily featured and could be perceived to be overly sexualised to appeal to a large audience and conform to Laura Mulveys theory of the male gaze. The prominent featuring of the star image/ brand helps reinforce the ideas and popularity among audiences due to the star persona.