LO1: Informative Video Analysis

Who do you think are the target Audience?
The main target audience for this informative piece would be those 18 and older living in Birmingham this is because the piece directly addresses the audience and makes use of a local voice for narration and use of stock footage of the surrounding area to appeal to this audience. The age range is justified by the age restrictions surrounding the subject being discussed.

How are the target audience addressed?
Directly addressed the audience in a teacher to pupil mode of address.

What editing techniques are used?
Frequent use of cross cutting.

What defines this as an informative piece?
Little entertainment, purely informative.


How does the Rolls - Royce video differ from Birmingham council in terms of addressing its audience?
Unlike the Birmingham council video this video is seen to appeal to a wider audience as there are no specific references to a specific region.

What similarities are there between the two promos?
Both promos feature narration throughout throughout the entirety of the piece.

What is different about each one and why do you think this is?
Unlike the first promotional video the Rolls Royce video features received pronunciation


Which is most suitable for its target audience?

Which best fulfils its purpose and how/why?
The rolls royce promo fulfils its purpose best as it is seen to be more informative, this is largely as a result of a better, more appealing production. This video makes used of a received pronunciation voice over in conjunction with animations to match resulting. Subsequently, this results in a more professional video which would ultimately have a larger appeal as it is not as specific and direct as the Birmingham council video.

What are major differences in approach?
The major differences are the target audience.